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CBC Formulation
Choosing the right strategy when your client is stuck
In coaching, insight is powerful. But it doesn’t always lead to change.
So how do you know what strategy can help your client most when they feel stuck?
This 90-minute workshop introduces case formulation as the foundation for an effective coaching strategy.
Case formulation is a simple, CBT-based framework to understand what’s actually driving a client’s pattern. It acts as a blueprint to help you and your client tailor an approach that can shift patterns that keep them stuck
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With formulation:
• You understand the different mechanisms behind the pattern
• You can target the right leverage point
• You choose interventions strategically, not randomly
Rather than applying tools in a one-size-fits-all way, formulation helps you work with each client’s unique system. It is dynamic, evolves as new information emerges, and connects thinking, emotions, behavior, and the body, focusing on what is changeable now.
Sign Up
May 19th, 12 pm EST, 9 am PST
About Cognitive Behavioral Coaching
Cognitive Behavioral Coaching (CBC) is grounded in decades of research originating from Cognitive Behavioral Therapy. Adapted specifically for the coaching environment, CBC offers a practical, science-backed framework that enables coaches to support meaningful, lasting change.
While traditional coaching excels at expanding awareness, clarifying goals, and supporting forward movement, CBC complements this by providing practical methods that help clients shift recurring behavioral, cognitive, and emotional patterns, especially when they feel stuck.
At its core, this approach is an action-oriented methodology that focuses on the dynamic interplay between thoughts, emotions, behaviors, and psychophysiological responses. It helps clients recognize what’s driving their patterns and, more importantly, how to shift them in real time.
This approach is fully client-centered, keeping ownership of the change process in the client’s hands and remaining fully aligned with the coaching mindset and ICF competencies.
A Multi-Dimensional Approach to Change
CBC addresses patterns across mind and body, so change is not only understood, but experienced and sustained.
Cognitive
Shift limiting beliefs and thinking patterns
Behavioral
Change habits and reinforce effective actions
Emotional
Understand and regulate emotional responses
Psychophysiological
Manage stress and mind‑body reactions
Our Team
Meet the Faces Behind The CBC Training Institue
Dr Itay Adres
Professional Director
A certified clinical psychologist and Cognitive-Behavioral therapist (CBT).
Dr Adres is a co-director of the 'CBT Center – Expert Clinic.' He is the founder and director of the School for Integrative Cognitive-Behavioral Psychotherapy, which has been training certified professionals in the cognitive-behavioral approach for over a decade. As co‑founder of the CBC Training Institute, Dr. Adres brings evidence‑based CBT methods to coaching with the highest professional standards.
Sharon Har-Noy Pilcher
Executive Director
Sharon Har‑Noy Pilcher is a mental performance coach with over two decades of experience helping individuals and teams perform under pressure. With a background in the tech industry and high‑stakes environments, she combines practical leadership experience with evidence‑based coaching. As Co‑Founder of the CBC Training Institute, she is committed to making cognitive‑behavioral coaching tools accessible to coaches worldwide.
Shani Cohen
Director of Education
Shani is a clinical social worker (M.A), senior CBT psychotherapist, certified ITA supervisor, and lecturer specializing in cognitive‑behavioral approaches, biofeedback, and neurofeedback. As co-founder and Co‑Director of the 'CBT Center – Expert Clinic', she oversees curriculum development and instructor training. Her extensive clinical and teaching experience supports high‑quality training in evidence‑based CBC methods for coaches.
David Cohen
Instructor
David is a psychotherapist and educator specializing in CBT and EMDR, with an M.A. in Arts Therapy.
An experienced facilitator of CBT training programs and group learning processes, he integrates mindfulness and creative approaches to help coaches develop practical cognitive‑behavioral tools that support resilience, emotional awareness, and meaningful client growth
Contact
If you’d like to be notified about our next CBC Formulation workshop, please indicate that in your message.