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About
The CBC Training organization was founded with a simple mission: to make science-backed cognitive-behavioral tools accessible to coaches around the world.
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The institute was established by the founders of the CBT Clinic, an organization with over 13 years of experience delivering training programs for therapists accredited by the European Association for Cognitive Behavioural Therapies (EACBT), as well as providing education to non-clinical professionals, including educators, HR leaders, and coaches. The CBT Clinic has served thousands of clients, contributing to a deep, practice-informed understanding of human behavior, change, and performance.
The CBC Training Institute translates this deep evidence-based foundation into coach-specific, non-clinical learning programs designed to support ethical, competency-based coaching. The Institute is co-founded and led by ICF-accredited coaches, who apply these tools with individuals operating in high-stakes, demanding environments. We ensure that all programs remain firmly positioned within the scope of coaching while equipping coaches with practical, research-grounded tools to support clarity, self-awareness, resilience, performance, and meaningful, lasting impact..
Our Team
Meet the Faces Behind The CBC Training Institue
Dr Itay Adres
Professional Director
A certified clinical psychologist and cognitive-behavioral therapist (CBT).
Dr Adress is a co-director of the 'CBT Center – Expert Clinic.' He is the founder and director of the School for Integrative Cognitive-Behavioral Psychotherapy, which has been training certified professionals in the cognitive-behavioral approach for over a decade. As co‑founder of the CBC Training Institute, Dr. Adres brings evidence‑based CBT methods to coaching with the highest professional standards.
Sharon Har-Noy Pilcher
Executive Director
Sharon Har‑Noy Pilcher is a mental performance coach with over two decades of experience helping individuals and teams perform under pressure. With a background in the tech industry and high‑stakes environments, she combines practical leadership experience with evidence‑based coaching. As Co‑Founder of the CBC Training Institute, she is committed to making cognitive‑behavioral coaching tools accessible to coaches worldwide.
Shani Cohen
Director of Education
Shani is a clinical social worker (M.A), senior CBT psychotherapist, certified ITA supervisor, and lecturer specializing in cognitive‑behavioral approaches, biofeedback, and neurofeedback. As co-founder and Co‑Director of the 'CBT Center – Expert Clinic', she oversees curriculum development and instructor training. Her extensive clinical and teaching experience supports high‑quality training in evidence‑based CBC methods for coaches.
David Cohen
Instructor
David is a psychotherapist and educator specializing in CBT and EMDR, with an M.A. in Arts Therapy.
An experienced facilitator of CBT training programs and group learning processes, he integrates mindfulness and creative approaches to help coaches develop practical cognitive‑behavioral tools that support resilience, emotional awareness, and meaningful client growth
Hadar Asulin
Instructor
Hadar Assouline is an experienced psychotherapist, lecturer, and certified clinical supervisor specializing in CBT. She works with children, adolescents, and adults, and combines clinical practice with teaching and mentoring therapists and other professionals. Hadar leads integrative CBT programs and provides professional supervision, bringing a practical and compassionate approach that supports resilience and meaningful change.
Dr Gitit Sagiv
Instructor
Gitit Sagiv Zuri, PhD, is a social worker, CBT therapist, researcher, and academic lecturer specializing in group processes and behavior change. She teaches at the University of Haifa and brings extensive experience in leadership development, facilitation, and therapeutic group work. Her expertise in cognitive‑behavioral principles and applied change processes supports coaches in effectively applying CBC tools in real‑world coaching contexts.