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The Science Behind Limiting Beliefs in Cognitive Behavioral Coaching
Limiting beliefs do not all function in the same way. Learn how automatic thoughts, intermediate beliefs, and core beliefs develop, how they influence behavior, and why each may require a different coaching strategy.

Prof. Idan M. Aderka
6 days ago5 min read


Cognitive Behavioral Coaching Principles and Techniques for Coaches
As an experienced coach, you know that helping clients break through barriers and create lasting change is both an art and a science. One of the most effective science-backed approaches you can integrate into your practice is Cognitive Behavioral Therapy (CBT). While traditionally a therapeutic method, CBT principles and techniques have been adapted for coaching to empower clients to overcome persistent patterns and achieve their goals. In this post, I’ll walk you through the

Sharon Har-Noy Pilcher, ACC
Oct 74 min read


The Hidden Habits That Keep Clients Stuck: Understanding Safety Behaviors in Coaching
A client speaks up in a meeting, but rehearses every sentence in advance. Another attends a networking event, but stays close to the one person they already know. A third agrees to have a difficult conversation, but sends several messages beforehand to make sure the other person is not upset. From the outside, these clients may appear to be facing their fears. They are participating rather than completely avoiding. Yet each may still be relying on a subtle strategy to feel sa

Sharon Har-Noy Pilcher, ACC
Sep 245 min read


Beyond the Surface: Understanding Client Emotions Through Cognitive Behavioral Coaching
A client tells you they’re angry with their manager. Another feels anxious every time they need to speak up. Someone else becomes frustrated whenever their partner doesn’t respond the way they hoped. As coaches, it can be tempting to take the emotion a client presents at face value and begin working with it. But what if the emotion we see first isn’t the emotion that is actually driving the pattern? Understanding the difference between primary and secondary emotions can help

Dr Itay Adres
Sep 175 min read


Imaginal Exposure in Cognitive Behavioral Coaching: Helping Clients Move Forward Despite Discomfort
A Note for Coaches Imaginal exposure is an evidence-based intervention that requires appropriate training and sound case formulation. This article is intended as an introduction to the concept and is not a substitute for formal training in Cognitive Behavioral Coaching or CBT. Coaches should use imaginal exposure only within their scope of competence and in accordance with the ethical standards of their profession. As discussed throughout this article, imaginal exposure in co

Dr Itay Adres
Jun 296 min read


CBT-Based Coaching vs. Therapy: What's the Difference?
When people hear CBT (Cognitive Behavioral Therapy), they often think of psychotherapy. But the science behind CBT extends far beyond the therapy room. . Professor Idan Aderka explains how Cognitive Behavioral Coaching applies evidence-based CBT principles to help clients achieve meaningful, goal-focused change. For decades, CBT has been shown to help people change persistent patterns of thinking and behavior across a wide range of settings, including organizational and leade

Sharon Har-Noy Pilcher, ACC
Jun 261 min read
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