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Our Program
This Cognitive Behavioral Coaching (CBC) program provides a practical, evidence‑based framework adapted from decades of research in Cognitive Behavioral Therapy and tailored specifically for the coaching environment.
CBC focuses on the dynamic relationship between thoughts, emotions, physiology, and behavior, equipping coaches with structured tools to support meaningful and sustainable client change.
Through a combination of theory and practical application, participants develop skills to help clients recognize and shift limiting thinking patterns, regulate emotions, and implement goal‑directed behavioral strategies.
The program emphasizes real‑world application, enabling coaches to address common challenges such as procrastination, confidence, communication, and assertiveness, while also equipping clients with practical tools that foster growth, enhance performance, and support ongoing professional development.
Benefits
This CBT-based training will give you the tools to help your clients:
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Better understand the sources of their challenges
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Gain clarity on personal or professional goals
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Take ownership of their development plan
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Improve performance and productivity
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Build confidence and overcome self-doubt
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Develop stronger leadership skills
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Navigate career transitions or major life changes
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Improve communication and relationships
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Build healthier habits and routines
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Manage stress and prevent burnout
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Break patterns such as procrastination or perfectionism
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Stay accountable and maintain momentum toward meaningful goals
Format
24 Theory hours
16 hours Practice lessons
100% On line
Duration
10
1-2 sessions a week
Price
$2400
25% Early bird discount
$1800
ICF Accreditation
26 Core Competencies
hours
14 Resource Development
hours
If the program doesn’t meet your expectations within the first week, you can withdraw for a full refund minus a $150 processing fee.
A Multi-Dimensional Approach to Change
Cognitive behavioral coaching (CBC) addresses patterns across mind and body, so change is not only understood, but experienced and sustained.
Cognitive
Shift limiting beliefs and thinking patterns
Behavioral
Change habits and reinforce effective actions
Emotional
Understand and regulate emotional responses
Psychophysiological
Manage stress and mind‑body reactions
What to Expect from the CBC Training Learning Experience
The next cohort starts September 9th 2026.
Click Here for the full schedule.
How the Program Is Structured
This Continuing Coach Education program combines asynchronous learning (AL) with live, practical sessions — designed to move from understanding → application → integration.
Asynchronous Theory Sessions – Building the Foundation
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The asynchronous sessions are where the core theory is introduced.
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Each theory session is 3 hours long (with a 15-minute break in the middle)
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These sessions focus on the key concepts, frameworks, and tools of Cognitive Behavioral Coaching
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You can either:
- attend the session live, or
- watch the recording on your own time
As long as you complete the session before the corresponding live session, you’ll be ready to fully participate.
Live Sessions – Turning Insight into Practice
Each theory session is directly connected to a live, practical session later in the week.
These live sessions are where you:
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practice the tools and techniques introduced in the theory session
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work through real coaching scenarios
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receive feedback and guidance
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deepen your understanding through application and discussion
Weekly Flow
First 8 Weeks
Asynchronous session (theory) → Live session (practice)
This structure allows you to:
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first learn and absorb the material,
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then apply it in a supported, interactive environment
Final 2 Weeks
In the final 2 weeks, the focus shifts to integration and mastery.
There are live sessions only (no new theory content)
These sessions are dedicated to:
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applying the tools more independently
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refining your coaching approach
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working on case studies and final projects
What is Required of Me?
To receive a Cognitive Behavioral Coaching certificate of completion, participants must meet all of the following requirements:
Complete all theory modules, either by joining the live online session or watching the video.
Attend at least 90% of the skills training group sessions, fully present with the camera on, from a quiet environment and using a computer.
Complete at least four coaching sessions in which you apply CBC tools and methods learned in the program.
Submit five homework assignments and a final project demonstrating proficiency in the tools taught.
Program Curriculum*
The next CBC training cohort starts September 9th 2026.
*The CBC training program structure and content are subject to change.
Syllabus
1
Introductory Session
In this module, we will introduce the foundations of the Cognitive‑Behavioral Coaching approach, including both the relational aspects of the coaching partnership and the core concepts underlying the various interventions. We will explore the three “waves” that make up the cognitive‑behavioral field
2
Behavioral Interventions
This module introduces core principles of behavioral theory and explores their relevance within a coaching context.
Topics include classical conditioning, operant conditioning, modeling, and their application in coaching practice. Additional topics include positive reinforcement, building behavioral hierarchies (gradual exposure), systematic desensitization, imaginal exposure, and incorporating allies.
3
Psycho‑Physiological Interventions
This module focuses on the physiological channel and its integration into the coaching process. Topics include key physiological systems, relaxation techniques (breathing, progressive muscle relaxation, and guided imagery), and their application in coaching. The section also introduces imaginal exposure, a core component of cognitive-behavioral training. Experiential exercises are included.
4
Cognitive Interventions
This module introduces cognitive training approaches drawing on the foundational work of Aaron Beck and Albert Ellis.
Topics include the development of the approach, the stance of the coach, the coaching relationship, and key concepts such as automatic thoughts, cognitive traps, cognitive case formulation, Socratic dialogue, and core schemas based on Ellis’s framework. The section includes both theoretical learning and practical exercises.
5
Emotion‑Focused Interventions
This module focuses on coaching skills related to emotional processes and their role in human experience. Topics include emotional mechanisms and change processes in coaching, basic concepts in emotional regulation, and characteristics of dysregulation. Core emotional skills covered include understanding the function of emotions, identifying and labeling emotions, emotional intensity and mixed emotions, distinguishing emotion from sensation, thought, and behavior, and practicing pausing and observing.
6
Case Conceptualization
and Case Presentation
Case conceptualization clarifies the interactions between thoughts, emotions, bodily sensations, and behaviors, and how these processes maintain a client’s difficulties. A clear conceptualization provides the foundation for developing a focused and collaborative intervention plan.
In this module, participants will present coaching cases to the group, followed by facilitated discussion and feedback. Together, we will examine how cognitive-behavioral coaching tools were applied in each case and how they supported the coaching process.
4
Cognitive Interventions
This module introduces cognitive training approaches drawing on the foundational work of Aaron Beck and Albert Ellis.
Topics include the development of the approach, the stance of the coach, the coaching relationship, and key concepts such as automatic thoughts, cognitive traps, cognitive case formulation, Socratic dialogue, and core schemas based on Ellis’s framework. The section includes both theoretical learning and practical exercises.
5
Emotion‑Focused Interventions
This module focuses on coaching skills related to emotional processes and their role in human experience. Topics include emotional mechanisms and change processes in coaching, basic concepts in emotional regulation, and characteristics of dysregulation. Core emotional skills covered include understanding the function of emotions, identifying and labeling emotions, emotional intensity and mixed emotions, distinguishing emotion from sensation, thought, and behavior, and practicing pausing and observing.
6
Case Conceptualization
and Case Presentation
Case conceptualization clarifies the interactions between thoughts, emotions, bodily sensations, and behaviors, and how these processes maintain a client’s difficulties. A clear conceptualization provides the foundation for developing a focused and collaborative intervention plan.
In this module, participants will present coaching cases to the group, followed by facilitated discussion and feedback. Together, we will examine how cognitive-behavioral coaching tools were applied in each case and how they supported the coaching process.
Our Team
Our team blends years of clinical, educational, and high-performance experience to bring Cognitive-Behavioral training to the coaching world in a way that is accessible, practical, and transformative.
Dr Itay Adres
Professional Director
A certified clinical psychologist and Cognitive-Behavioral therapist (CBT).
Dr Adres is a co-director of the 'CBT Center – Expert Clinic.' He is the founder and director of the School for Integrative Cognitive-Behavioral Psychotherapy, which has been training certified professionals in the cognitive-behavioral approach for over a decade. As co‑founder of the CBC Training Institute, Dr. Adres brings evidence‑based CBT methods to coaching with the highest professional standards.
Sharon Har-Noy Pilcher
Executive Director
Sharon Har‑Noy Pilcher is a mental performance coach with over two decades of experience helping individuals and teams perform under pressure. With a background in the tech industry and high‑stakes environments, she combines practical leadership experience with evidence‑based coaching. As Co‑Founder of the CBC Training Institute, she is committed to making cognitive‑behavioral coaching tools accessible to coaches worldwide.
Shani Cohen
Director of Education
Shani is a clinical social worker (M.A), senior CBT psychotherapist, certified ITA supervisor, and lecturer specializing in cognitive‑behavioral approaches, biofeedback, and neurofeedback. As co-founder and Co‑Director of the 'CBT Center – Expert Clinic', she oversees curriculum development and instructor training. Her extensive clinical and teaching experience supports high‑quality training in evidence‑based CBC methods for coaches.
Prof. Idan M. Aderka
Instructor
Idan M. Aderka is Professor and Director of Clinical Training at the School of Psychological Sciences, University of Haifa, where he oversees the Master's program in Clinical Psychology and teaches cognitive behavioral therapy (CBT). He completed postdoctoral research at Boston University and his APA-accredited internship at McLean Hospital/Harvard Medical School. He is a clinical psychologist, supervisor, and author of over 120 peer-reviewed publications.
David Cohen
Instructor
David is a psychotherapist, CBT and mindfulness trainer, and educator with an M.A. in Arts Therapy. For over a decade, he has taught CBT and supported a wide range of clients, from complex emotional challenges to everyday issues such as life stagnation and performance enhancement. He integrates mindfulness and creative approaches to help coaches develop practical cognitive behavioral tools that support meaningful client growth.
Hadar Asulin
Instructor
Hadar Asulin is an experienced psychotherapist, lecturer, and certified clinical supervisor specializing in CBT. She works with children, adolescents, and adults, and combines clinical practice with teaching and mentoring therapists and other professionals. Hadar leads integrative CBT programs and provides professional supervision, bringing a practical and compassionate approach that supports resilience and meaningful change.
Dr Gitit Sagiv
Instructor
Gitit Sagiv Zuri, PhD, is a social worker, CBT therapist, researcher, and academic lecturer specializing in group processes and behavior change. She teaches at the University of Haifa and brings extensive experience in leadership development, facilitation, and therapeutic group work. Her expertise in cognitive‑behavioral principles and applied change processes supports coaches in effectively applying CBC tools in real‑world coaching contexts.