
When Insight Isn’t Enough
What Keeps Clients Stuck
and
How CBT-Based Coaching Can Help
August 26th
12 pm EST, 9 am PST, 6 pm CET
Turn Insight into Action
Every experienced coach encounters clients who gain meaningful insight yet continue repeating the same persistent patterns.
This does not mean the client is resistant
This does not mean that the coaching has failed.
As humans, we
NATURALLY DEFAULT TO FAMILIAR PATTERNS,
even when they no longer serve us.
Creating LASTING CHANGE requires understanding what keeps the existing pattern in place and helping the client practice a NEW WAY FORWARD
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August 26th 12 pm EST
What we will Explore
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Why do familiar patterns become so automatic
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A practical CBC framework for mapping a client’s pattern
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How short-term relief reinforces unhelpful patterns
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How to identify where meaningful change can begin
​​You will leave with a clearer understanding of WHY CLIENTS BECOME STUCK in unhelpful patterns and HOW YOU CAN HELP them move forward using the CBT-BASED APPROACH.
Meet the Hosts
David Cohen
David is a psychotherapist and educator specializing in CBT and EMDR, with an M.A. in Arts Therapy.
An experienced facilitator of CBT training programs and group learning processes, he integrates mindfulness and creative approaches to help coaches develop practical cognitive‑behavioral tools that support resilience, emotional awareness, and meaningful client growth

Sharon Har-Noy Pilcher
Sharon Har‑Noy Pilcher is a mental performance coach with over two decades of experience helping individuals and teams perform under pressure. With a background in the tech industry and high‑stakes environments, she combines practical leadership experience with evidence‑based coaching. As Co‑Founder of the CBC Training Institute, she is committed to making cognitive‑behavioral coaching tools accessible to coaches worldwide.

About Cognitive Behavioral Coaching
Cognitive Behavioral Coaching (CBC) is grounded in decades of research originating from Cognitive Behavioral Therapy. Adapted specifically for the coaching environment, CBC offers a practical, science-backed framework that enables coaches to support meaningful, lasting change.
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While traditional coaching excels at expanding awareness, clarifying goals, and supporting forward movement, CBC complements this by providing practical methods that help clients shift recurring behavioral, cognitive, and emotional patterns, especially when they feel stuck.
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At its core, this approach is an action-oriented methodology that focuses on the dynamic interplay between thoughts, emotions, behaviors, and psychophysiological responses. It helps clients recognize what’s driving their patterns and, more importantly, how to shift them in real time.
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This approach is fully client-centered, keeping ownership of the change process in the client’s hands and remaining fully aligned with the coaching mindset and ICF competencies.
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