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When Insight isn't Enough
Do your clients sometimes:
Understand their challenges but keep repeating the same habits?
Get stuck in rumination or unhelpful thinking loops?
Struggle to let go of patterns that no longer serve them?
Gain insight in sessions but still struggle to create real change?
Do you sometimes find yourself:
Wishing for a multidimensional framework to see the full picture of your clients’ challenges
Seeking more effective tools to help clients create lasting change?
Wanting to offer a structured plan tailored to your client’s needs?
Looking for evidence-based strategies with proven impact?
CBC gives coaches practical, science‑based tools to help clients move from awareness to action.
Move Clients From Insight to Lasting Change
Proven Tools that Shift Persistent Patterns
CBT tools have been proven effective in shifting deeply ingrained and persistent patterns, including those seen in OCD, anxiety, depression, and different phobias.
When applied to coaching, these tools provide a powerful way to work through everyday patterns like avoidance, over-activation under pressure, and unhelpful thinking loops, expanding what’s possible for change and enabling more meaningful shifts with greater clarity and efficiency.
CBC is proven to be an evidence-based positive intervention for adults, with applicability in different areas of coaching (Tomniagà & David, 201). Specifically, the general population has shown positive effects for improving self-management, utilization of time, and achieving goals, along with stress, fatigue, and burnout, in a relatively short time.
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TOMOIAGĂ & DAVID (2023); DUCHARME (2007); GRANT (2017); RATIU & BABAN (2015).
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About Cognitive Behavioral Coaching
Cognitive Behavioral Coaching (CBC) is grounded in decades of research originating from Cognitive Behavioral Therapy. Adapted specifically for the coaching environment, CBC offers a practical, science-backed framework that enables coaches to support meaningful, lasting change.
While traditional coaching excels at expanding awareness, clarifying goals, and supporting forward movement, CBC complements this by providing practical methods that help clients shift recurring behavioral, cognitive, and emotional patterns, especially when they feel stuck.
At its core, this approach is an action-oriented methodology that focuses on the dynamic interplay between thoughts, emotions, behaviors, and psychophysiological responses. It helps clients recognize what’s driving their patterns and, more importantly, how to shift them in real time.
This approach is fully client-centered, keeping ownership of the change process in the client’s hands and remaining fully aligned with the coaching mindset and ICF competencies.
Why Us
Our team brings together decades of experience teaching cognitive-behavioral approaches to clients and professionals, as well as applying these tools with individuals operating in high-stakes, demanding environments.
Science backed transformation
At CBC Training Institute, we believe every coach deserves access to powerful, evidence-based tools that elevate their impact.
Decades of experience
Our team blends years of clinical, educational, and high-performance experience to bring Cognitive-Behavioral training to the coaching world in a way that is accessible, practical, and transformative.
In Depth education
40 CCE hours
Practical approach
Small skills training group
Experiential Personal Growth
Learn from Expert Practitioners
In-Depth Education That Stays With You
Our program is 40 hours long. We know that's a significant commitment.
This is intentional.
Our goal is not to offer a surface-level introduction, but to ensure that by the end of the program, you can confidently and effectively apply these tools with your clients.
The program combines theory, small-group skills training, and experiential personal growth, so you can understand the material, experience it firsthand, and apply it in practice.
Working with patterns at this level requires time to learn, apply, and integrate. Anything less would only scratch the surface.
Format
24 Theory hours
16 hours Practice lessons
100% On line
Duration
11 weeks
1-2 sessions a week
Price
$2400
25% Early bird discount
$1800*
ICF Accreditation
26 Core Competencies
hours
14 Resource Development
hours
If the program doesn’t meet your expectations within the first two weeks, you can withdraw for a full refund minus a $150 processing fee.
Our Team
Our team blends years of clinical, educational, and high-performance experience to bring Cognitive-Behavioral training to the coaching world in a way that is accessible, practical, and transformative.
Dr Itay Adres
Professional Director
A certified clinical psychologist and Cognitive-Behavioral therapist (CBT).
Dr Adres is a co-director of the 'CBT Center – Expert Clinic.' He is the founder and director of the School for Integrative Cognitive-Behavioral Psychotherapy, which has been training certified professionals in the cognitive-behavioral approach for over a decade. As co‑founder of the CBC Training Institute, Dr. Adres brings evidence‑based CBT methods to coaching with the highest professional standards.
Sharon Har-Noy Pilcher
Executive Director
Sharon Har‑Noy Pilcher is a mental performance coach with over two decades of experience helping individuals and teams perform under pressure. With a background in the tech industry and high‑stakes environments, she combines practical leadership experience with evidence‑based coaching. As Co‑Founder of the CBC Training Institute, she is committed to making cognitive‑behavioral coaching tools accessible to coaches worldwide.
Shani Cohen
Director of Education
Shani is a clinical social worker (M.A), senior CBT psychotherapist, certified ITA supervisor, and lecturer specializing in cognitive‑behavioral approaches, biofeedback, and neurofeedback. As co-founder and Co‑Director of the 'CBT Center – Expert Clinic', she oversees curriculum development and instructor training. Her extensive clinical and teaching experience supports high‑quality training in evidence‑based CBC methods for coaches.
David Cohen
Instructor
David is a psychotherapist and educator specializing in CBT and EMDR, with an M.A. in Arts Therapy.
An experienced facilitator of CBT training programs and group learning processes, he integrates mindfulness and creative approaches to help coaches develop practical cognitive‑behavioral tools that support resilience, emotional awareness, and meaningful client growth
Hadar Asulin
Instructor
Hadar Asulin is an experienced psychotherapist, lecturer, and certified clinical supervisor specializing in CBT. She works with children, adolescents, and adults, and combines clinical practice with teaching and mentoring therapists and other professionals. Hadar leads integrative CBT programs and provides professional supervision, bringing a practical and compassionate approach that supports resilience and meaningful change.
Dr Gitit Sagiv
Instructor
Gitit Sagiv Zuri, PhD, is a social worker, CBT therapist, researcher, and academic lecturer specializing in group processes and behavior change. She teaches at the University of Haifa and brings extensive experience in leadership development, facilitation, and therapeutic group work. Her expertise in cognitive‑behavioral principles and applied change processes supports coaches in effectively applying CBC tools in real‑world coaching contexts.
What to Expect from the Learning Experience
Next course starts June 4th. Click here for the full schedule.
How the Program Is Structured
This program combines asynchronous learning (AL) with live, practical sessions — designed to move from understanding → application → integration.
Asynchronous Learning (AL) – Building the Foundation
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The asynchronous sessions are where the core theory is introduced.
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Each AL session is 3 hours long (with a 15-minute break in the middle)
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These sessions focus on the key concepts, frameworks, and tools of Cognitive Behavioral Coaching
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You can either:
- attend the session live, or
- watch the recording on your own time
As long as you complete the session before the corresponding live session, you’ll be ready to fully participate.
Live Sessions – Turning Insight into Practice
Each AL session is directly connected to a live, practical session later in the week.
These live sessions are where you:
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practice the tools and techniques introduced in the AL session
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work through real coaching scenarios
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receive feedback and guidance
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deepen your understanding through application and discussion
Weekly Flow
First 8 Weeks
AL session (theory) → Live session (practice)
This structure allows you to:
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first learn and absorb the material,
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then apply it in a supported, interactive environment
Final 3 Weeks
In the final 3 weeks, the focus shifts to integration and mastery.
There are live sessions only (no new AL content)
These sessions are dedicated to:
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applying the tools more independently
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refining your coaching approach
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working on case studies and final projects
Frequently Asked Questions
How long is the CBC Program
The CBC training program is a 40-hour course delivered over 11 weeks.
The first 8 weeks include a 3-hour theory session, which is recorded and can be attended live or watched at your convenience. In addition, there is a 1.5-hour skills training group each week that requires live attendance and active participation.
In the final three weeks, the program shifts to skills practice only, with no additional theory sessions.
Is the program ICF accredited?
Yes, the program is approved by the International Coaching Federation (ICF) as a Continuing Coach Education (CCE) program. Upon successful completion of the course, you will receive 40 ICF CCE credits (26 in Core Competencies and 14 in Resource Development).
Who can participate in the program?
This course is for qualified, experienced professional coaches who have a solid foundation of coaching practice. It is for coaches who meet at least one of these criteria:
• Received an ICF or equivalent credential,
• Have completed a minimum of 60+ hours of coaching education,
• Have extensive coaching experience (3+ years).
This is to make sure that all participants can engage in the course meaningfully and contribute to the learning of the group with questions, observations, and insights.
If your background doesn’t fit neatly into these categories but you bring equivalent experience, you’re welcome to REACH OUT.
We’re happy to review on a case-by-case basis.
When does the next course start
For the dates of the next course, click here
What is your cancelation policy
We aim to be fair and transparent.
- Cancellations made at least 14 days before the program start date:
Eligible for a full refund minus a $79 processing fee
- Cancellations made less than 14 days before the start date:
Non-refundable
- After the program has started:
Non-refundable
All cancellation requests must be submitted in writing via email.
More info at our Participant Enrollment Agreement
What would be required of me during the program?
To receive your certificate of completion, you’ll need to meet the following requirements:
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Complete all theory modules (either by attending live or watching the recordings)
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Attend at least 90% of the live skills training sessions, fully present with your camera on, from a quiet environment and using a computer
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Complete a minimum of four coaching sessions applying CBC tools and methods
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Submit five assignments and a final project demonstrating your understanding and application of the tools
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This program is designed for applied learning, so active participation and engagement are key to successful completion.
Curious to Learn More?
If you’re exploring the program and want a clearer sense of how it works, or whether it’s the right next step, send us a message.
We’ll get back to you with thoughtful answers.